International markets offer rich opportunities for success for M2M service providers and enterprise customers, but there are pitfalls that can slow the time to market and add costs that can undercut the success of a new deployment.
The new Aeris Communications white paper, Going Global with M2M: What You Must Know to Control Costs, outlines how differing regions and individual countries can present challenges in certification, support, and cost control and recommends actions to avoid the dificulties. This report addresses these issues in several sections listed below.
A local partner speaking the local language can help handle the multiple requirements of setting up operations, said Patrick Bertagna, chairman, president, CEO, and founder of GTX Corp., a manufacturer of embedded M2M GPS real-time personal location services, with extensive business experience abroad.
If you have a technical issue, you dont want to aggravate that issue by having the difficulties and the challenges of not being able to communicate in the same language, Bertagna said.
A standalone product is more expensive upfront, but it gets you to market more quickly. At the other extreme, if you develop something from scratch from a chipset, your product cost is low, but will it will incur costs by taking longer to get it to market, along with higher costs for testing and certification. Most companies find a balance somewhere in the middle.
If you have a device thats been operating normally in the U.S. and you bring it to another country, there may be some additional certification requirements that take time and have an associated cost. For example, if you do a new design incorporating a chipset, or you are using a certified radio module, you may have to set aside some time and money to ensure such features are certified locally.
Installation and Support Issues
Whether you expect to deploy your application in remote locations, or in multiple metropolitan markets, you will have myriad support needs and procedures. If you require a technician to be dispatched, it can get quite expensive. So you should take these issues into account during the design and development process.
You should consider incorporating the ability to do some kind of remote firmware update over the air. Otherwise, ensure that the process for debugging is simple enough for your customers to do it themselves.
Service Provider Selection
Make sure you understand all of your providers fees for special network services, and ensure you know what services are included. These can include API setup and implementation, voice set up, number leases, static IP fees, VPN client, VPN hardware, SMPP short code setup, ICMS setup, custom APN.
Look for flexibility from providers that allows them to make changes to your rate plan in the middle of a billing cycle to avoid charges for overages, or charges applied for service usage not covered by the pre-paid rate plan. If you have such a provider, you will need to plan spikes (for updates or other special events) well in advance.
Be aware of other practices that can result in higher costs, such as slow troubleshooting, high certification costs, and fees for changes to complete deployment.
To access the Aeris white paper, use this URL:http://info.aeris.com/going-global-with-m2m-what-you-must-know-to-control-costs-whitepaper-website.
If you would like more information about Aeris, contact us at firstname.lastname@example.org or visit www.aeris.com.