What Is the ROI of the Internet of Things? For the Enterprise, It’s Meeting Business Objectives and Gaining Competitive Advantage
SANTA CLARA, CA – October 28, 2015 – The Internet of Things (IoT) is not just a trend, it is a crucial way to get business done, according to a new survey from Aeris, a pioneer and leader in the IoT market. IoT’s true value has yet to be fully realized, but executives consider IoT initiatives to be increasingly valuable and important to their organizations, particularly when it comes to achieving greater operational efficiencies and gaining competitive advantages.
Illustrating the positive impact of IoT, 74% of all respondents indicate they feel IoT provides their organizations with the opportunity to better meet key business objectives, and 71% agree IoT will help them achieve a competitive edge. However, despite the consensus, U.S. executives (86%) were found to be more optimistic than their U.K. counterparts (51%), in regard to how IoT would enable them to better meet their objectives.
Recent industry forecasts estimate nearly 5 billion connected devices will be utilized in the enterprise this year alone, so it is no wonder that managing devices and connectivity to reduce operational costs is a big priority for the coming year. In fact, Aeris discovered 72% agree managing connectivity to reduce costs is a major priority, and 78% feel connectivity, provisioning, and device management will be a challenge for the upcoming year.
“While the research uncovered some intriguing differences across geographies and industries, the generally held consensus is that the opportunities will be met with challenges,” said Janet Jaiswal, vice president of enterprise marketing at Aeris. “As the number of connected devices grows, organizations will not only be under increased pressures to better manage their devices and obtain data-generated insights to improve operational efficiencies, but they will also need a deeper understanding of how best to address the complexities associated with connectivity and data consumption to lower operational costs.”
Big data and application development are other significant concerns within the enterprise. Most (72%) find it difficult to analyze sensor and connectivity data to obtain useful insights, and 73% noted collecting, managing and storing device sensor data as a major worry. When developing IoT applications, the survey revealed that 65% are building IoT and M2M apps in-house, with the U.S. (70%) proving more likely to take in-house, versus 55% of the respondents in the U.K.
The survey was conducted in partnership with research firm Vanson Bourne, polling 300 enterprise-IT decision makers from the United States and the United Kingdom in order to examine IoT’s perceived impact on the business in the year ahead, as well as to determine how perspectives on IoT have evolved since 2013 which, generally, represents an increase in the importance of IoT.
As leaders in the growing IoT marketplace and veterans of the M2M industry, Aeris understands the difficulties customers face in all aspects of deploying a successful program – from building an IoT application, ensuring connectivity, as well as managing and optimizing the deployment. For more information on this survey and how Aeris is supporting the enterprise, visit http://info.aeris.com/enterprise_iot_survey.
Aeris is a pioneer and leader in the market of the internet of things – as an operator of end-to-end IoT services and as a technology provider enabling other operators to build profitable IoT and M2M businesses. Among our customers are the most demanding users of IoT services today, including Hyundai, Acura, Rand McNally, Leica, and Sprint. Through our technology platform and dedicated IoT and M2M services, we strive to fundamentally improve their businesses – by dramatically reducing costs, improving operational efficiency, reducing time-to-market, and enabling new revenue streams. Visit www.aeris.com or follow us on Twitter @AerisM2M to learn how we can inspire you to create new business models and to participate in the revolution of the Internet of Things.